How to start your B2B CRO strategy

80% of interactions between B2B buyers and sellers take place online, yet B2B brands only convert an average of 2% of their website visitors. This eBook will give you all the guidance you need to get build your conversion rate optimisation strategy, so you can begin to see more ROI from your digital marketing spend.

Top takeaways:

• The impact CRO has on your entire marketing strategy
• How to analyse your data 
• How to segment your audience
• Quick wins to start your CRO strategy