The State of B2B Customer Journey Maturity

In recent years, the nature of the B2B customer journey has drastically changed, and it has become critical for businesses to deliver coherent, consistent, and tailored experiences for every customer contact and account, using both traditional and non-traditional channels.

To help B2B professionals better understand these changes, Adobe commissioned London Research to create a survey and report that looks, in depth, at how B2B marketing has evolved and how leading brands are using customer behaviour, real-time data and digital capabilities to achieve the next level of maturity. This survey is based on customer journey insights from over 600 B2B marketers and professionals.

Download this report to learn:

How B2B companies rate their customer journey maturity and the challenges they face
The top 16 characteristics of B2B customer journey maturity
Tips to help you assess and improve your own B2B customer engagement