24 - 25 September 2025
ExCeL London

Co-located with eCommerce Expo

The 8 shopper types and how to effectively market to them
Report
15 Min Read
Report
15 Min Read

The 8 shopper types and how to effectively market to them

"No two shoppers are alike. People are motivated by different incentives and have unique goals and desires. But that doesn’t mean you can’t spot patterns and market to them.

 Our customer analysis identifed 8 major shopper types. In this eBook, you’ll learn more about them, plus get access to proven strategies on how to market to each one. 

  What are the main shopper types?

  •  The Discount Seeker
  •  The Researcher
  •  The Impulse Buyer
  •  The VIP
  •  The Loyalist
  •  The Reluctant Shopper
  •  The Determined Shopper
  •  The Social Shopper

 Boost your marketing campaign performance with a deep dive into the 8 core customer personas.

Download your copy now."